Uirou

Both the medicines and sweets made by the Uiro family, which have continued for years, are called "Uiro" after the family name. Uir is a steamed rice flour confectionery that was devised for the hospitality of state guests during the Muromachi period, and is characterized by its chewy texture and subtle sweetness. It is a famous confectionery of Odawara that is loved across many generations and was selected as one of the 100 best Kanagawa specialties. The Uiro medicine has many anecdotes due to its wide range of effects, and Kabuki's "Uiro Uri" is one of them. This traditional eight-building storefront is worth a visit. You can learn about the unknown history of "Uiro" at the museum, which used to be an old warehouse (with a free admission guide). There is also a sweet shop inside the store where you can enjoy seasonal handmade Japanese sweets.